Pricing
Pay for what you send, not for what you might send
Rates step down with volume automatically — you do not need to renegotiate to get them. Every figure below is in ringgit, before SST.
Starter
INR 0/month
Pay per message only
For a single team testing one or two channels on real traffic.
- SMS from INR 0.048 per message
- WhatsApp at Meta rates + 5%
- Email from INR 0.004 per send
- 3 inbox seats
- Email support, next business day
Business
Most chosenINR 490/month
Most Indian SMEs land here
Multiple channels, a shared inbox and a call queue, with volume rates.
- Everything in Starter, at volume rates
- Call centre from INR 89 per agent seat
- POS from INR 129 per outlet
- 10 inbox seats, unlimited contacts
- Automation journeys and segments
- Phone and WhatsApp support, 4-hour response
Enterprise
Custom
From roughly INR 4,000/month
High volume, on-premise deployment, or anything with a procurement process.
- Dedicated SMPP bind and sending IPs
- On-premise or hybrid telephony
- Custom integrations and development
- Named account engineer
- Contracted SLA with penalties
- Security review and PDPA documentation
Rate card
What it costs at low and high volume
Left column is the entry rate. Right column is roughly where you land above a million messages a month. Everything in between steps automatically.
Indicative rates for planning. Final pricing depends on destination mix, message category and contract term — ask for a quote against your last three months of actual volume.
Billing questions
Is there a setup fee?
No setup fee on Starter or Business. Enterprise deployments that need on-premise hardware, number porting or custom integration are quoted as a one-off project alongside the subscription.
Do unused message credits expire?
No. Prepaid credits stay on the account until you use them. If you close the account we refund the unused balance minus any outstanding invoices.
Can I change plan mid-contract?
Upgrades take effect immediately and are prorated. Downgrades take effect at the next billing cycle. There is no cancellation penalty on monthly terms.
How does billing work for a mix of channels?
One monthly invoice with a line per channel, in ringgit, with SST applied. You can also set spend caps per channel so a misconfigured campaign cannot run up the bill.
Send us last month's invoice
The fastest way to price this properly is against real numbers. Send whatever your current vendor bills you and we will come back with a like-for-like comparison, including where we are more expensive.
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