Direct routes, not resold ones
We terminate straight onto Indian mobile operators. Fewer hops means fewer silent drops and a delivery report you can hold someone to.
Channel 01 · SMS
The channel that still gets read in ninety seconds
Send one message or two million through direct Indian operator routes. OTPs go out on a dedicated high-priority path, campaigns go out on a throttled one, and both come back with a real delivery receipt.
- Peak throughput
- 1,200 msg/sec
- Median MY delivery
- under 5 seconds
- DLR retention
- 12 months
- API
- REST + SMPP 3.4
What you actually get
OTP traffic kept separate
Transactional messages ride a dedicated queue with its own throughput ceiling, so a Friday promo blast can never delay a login code.
Registered sender IDs
We handle MCMC sender ID registration for you, including the paperwork most resellers hand back. Your brand name shows in the inbox instead of a random shortcode.
Personalisation that survives 160 characters
Merge fields, per-recipient tracked links and automatic Unicode detection so Bahasa India and Chinese messages do not silently split into four parts.
Delivery reports as data, not screenshots
Every DLR is pushed to your webhook within seconds and kept queryable for 12 months. Failed numbers are classified, not lumped into one bucket.
Opt-out handled for you
Automatic STOP keyword processing and a suppression list shared across every channel, so an unsubscribe from SMS also stops the WhatsApp broadcast.
Everything included in bulk sms
One licence, not a menu of modules you discover you need in month three.
- Campaign blast with scheduling
- OTP and 2FA delivery
- Two-way SMS and keyword replies
- Short code and long code numbers
- Tracked short links
- Number validation and cleaning
- SMPP bind for high volume
- Bahasa, Chinese and Tamil Unicode
Questions we get asked before signing
How much does bulk SMS cost in India?
Pricing is per message and steps down with volume. Transactional and marketing traffic are priced separately because they use different routes. There is no monthly minimum and credits do not expire — request a rate card and we will quote against your actual monthly volume.
Can I use my company name as the sender ID?
Yes. Alphanumeric sender IDs need to be registered with the operators first. We prepare and submit the application on your behalf; approval usually takes five to ten working days. Until it clears, your messages go out on a shared shortcode.
How fast can I send a campaign to 500,000 numbers?
At peak throughput, roughly seven minutes. In practice we recommend throttling large marketing sends so your call centre and website are not hit by every reply at once — the scheduler supports drip sending by the hour.
Do you support international numbers?
Yes, with direct routes across ASEAN and partner routes elsewhere. Regional pricing and expected delivery windows are listed per destination in the dashboard.
Works well with
WhatsApp Business API
An official WhatsApp Business API account, template messages approved and ready, broadcast to segmented lists, and a shared team inbox so the replies do not land on one person’s phone.
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Cloud PBX, inbound contact centre, outbound dialler, IVR, recording and analytics. Whether you have four people sharing a hunting line or two hundred agents on a collections floor, it is the same platform sized differently.
Read more →Tell us what is not working right now
A 20-minute call, no deck. Describe the channel, the volume and the system it has to talk to, and we will tell you whether we are the right fit — including when we are not.
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